BBC unveils radical revamp of website
Share, Find and Play. The world moves apace...
The BBC today unveiled radical plans to rebuild its website around user-generated content, including blogs and home videos, with the aim of creating a public service version of MySpace.com.
Ashley Highfield, the BBC director of new media and technology, also announced proposals to put the corporation's entire programme catalogue online for the first time from tomorrow in written archive form, as an "experimental prototype", and rebrand MyBBCPlayer as BBC iPlayer.
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Mr Highfield's presentation, Beyond Broadcast, outlined a three-pronged approach to refocus all future BBC digital output and services around three concepts - "share", "find" and "play".
He said the philosophy of "share" would be at the heart of what he dubbed bbc.co.uk 2.0.
Mr Highfield said the share concept would allow users to "create your own space and to build bbc.co.uk around you", encouraging them to launch ther own blogs and post home videos on the site.
The BBC is also running a competition to revamp the bbc.co.uk 2.0 website, asking the public to redesign the homepage to "exploit the fuctionality and usability of services such as Flickr, YouTube, Technorati and Wikipedia".
Link: MediaGuardian.co.uk.