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Pupils 'suffering from exam overkill'

Games are the New Rock and Roll

Blackbeltjones/work

Blackbeltjones is at theEdinburgh International Games Festival and just seen an invigorating keynote by Steve Schnur, head of music for EA.

Basically [Steve's] pitch is that games are the new medium for the promulgation and promotion of popular music.

In a typical EA sports game: songs rotate 2x an hour of gameplay, and games are approx 50 hours of game play. A song featured in "Fifa" will be played 700million times... more than any no.1 record in any country.

Worth also reading Blackbelt's notes on why Games are also the New Economy": an analysis of the impact of Virtual Cash transactions - I particularly liked the suggestion "Blair surrenders UK to EverQuest"...

Follow me on Twitter: @IanYorston