Small things loosely joined
Pupils 'suffering from exam overkill'

Games are the New Rock and Roll


Blackbeltjones is at theEdinburgh International Games Festival and just seen an invigorating keynote by Steve Schnur, head of music for EA.

Basically [Steve's] pitch is that games are the new medium for the promulgation and promotion of popular music.

In a typical EA sports game: songs rotate 2x an hour of gameplay, and games are approx 50 hours of game play. A song featured in "Fifa" will be played 700million times... more than any no.1 record in any country.

Worth also reading Blackbelt's notes on why Games are also the New Economy": an analysis of the impact of Virtual Cash transactions - I particularly liked the suggestion "Blair surrenders UK to EverQuest"...

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