Save £0.02 when you spend £100,000.00 or more on Qualifying Items offered by Amazon.co.uk. Enter code M7575XH9 at checkout. (restrictions apply)
It seems a few days too early for an April fool?
I particularly love the idea that "restrictions apply"
* I'm seeing it here for example - 29 Mar 2007, 13:35
** UPDATE: 29 Mar 2007, 17:15 - Gone a few hours later ... Anyone care to comment on whether this an April Fool that got loose a couple of days early. I'm tempted to try the checkout code just see what happens - and to see if it checks for a spend in excess of £100,000.00
The service promises to offer psychographic matchmaking and all-expenses-paid dates for couples who agree to experience contextually relevant advertising throughout the course of their evening.
"Our mission, as you might have heard, is to organize the world's information," said Jonathan Rosenberg, Google's senior vice president, product management. "And let's face it: in what area of life is the world's information more disorganized than romance? We thought we could use our search technology to help you find that special someone, then send you on a date and use contextual ads to help you, ya know - close the deal."
The product, a beta release currently residing on Google Labs, can be experimented with at www.google.com/romance.
You begin by uploading your Profile. If you are the sort of person who uploads more than one profile then you might find it useful to employ the Batch Profile Uploading option.
You then do a Soulmate Search, in which your deeply personal and potentially life-altering search results are produced solely by computer algorithm, without human intervention of any kind.
Depending on your personality, you may or may not find this reassuring.
"Our internal projections say Contextual Dating is going to be unbelievably huge, just a total cash cow," said Google CEO Eric Schmidt in prepared remarks placed into the notes section of an executive PowerPoint presentation and intended solely for internal use but promptly leaked onto the web and then roundly mocked on Digg and Slashdot.
Writing in the Telegraph, Simon Singh believes that carols and Christmas songs should be more accurate...
When I listen to carols, I can't resist it: I am cursed with a scientific mindedness that leads me to wonder about that "Star of wonder, Star of night / Star with royal beauty bright."
Was there really a star? And, if not, what other celestial object might have heralded the birth of Christ.
And should the lyrics of We Three Kings of Orient Are be rewritten?
My obsession with scientifically accurate lyrics started just a few weeks ago when (as far as I know) I became the first ex-particle physicist to persuade a No.1 selling pop artist to re-record a song so that it was more scientifically accurate.
The artist was Katie Melua and the lyrics of her song Nine Million Bicycles ran as follows: "We are 12 billion light years from the edge, That's a guess, No one can ever say it's true, But I know that I will always be with you."
The words imply that the universe is 12 billion years old, but of course cosmologists put the age at 13.7 billion years. Moreover, this number is not a "guess" (as she calls it), but rather a careful measurement.
I provided an alternative which she sang on Radio 4's Today programme: "We are 13.7 billion light years from the edge of the observable universe, That's a good estimate with well-defined error bars, And with the available information, I predict that I will always be with you."
I did not quite get to grips with scansion and rhyme so, despite having my lyrics recorded by one of the world's most successful musicians, I decided to retire gracefully from the music scene.