Soft drink giant Coca-Cola has admitted it is selling purified tap water in a bottle. It says the source for its new Dasani bottled water is the mains supply at its factory in Kent. The company says Dasani is "as pure as bottled water gets" due to a "highly sophisticated purification process".
Ridiculous? Well, if you haven't done so already, read (or see) "Gasping" by Ben Elton Amazon
Follow me on Twitter: @IanYorston