The Education Arcade

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I believe we are now on the cusp of some fundamental changes in our business that will take us to a new level of growth. I don't want to bury my lead so I'll say straight off that the "Pong of Electronic Publishing" means that we are entering a phase where electronic publishers like will evolve from sorting, distributing and making accessible content created principally for other formats, to creating content that is native to the computing world from which we evolved.

Pong was one of those magical moments in computing when an entirely new way of creating was popularized. It was the spark that lead to a multi-billion dollar industry that today earns more revenues than filmed entertainment. It happened because the elements of technology came together in a way that enabled the creative community ? in this case computer programmers (there were no videogame specialists in those days) to make an experience that was just good enough to engage millions of people.

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